When celebrities stay at home, the gossip-mill begins to stutter. Normally anonymous health advisors shot to fame: in New Zealand, a devoted fandom developed around the country’s director-general of health and public face of tackling the crisis, Dr Ashley Bloomfield, and a viral TikTok video featured a Hamilton parody ode to Dr Anthony Fauci, the director of the US National Institute of Allergy and Infectious Diseases. Instead of A-listers, we suddenly found magazines covered by National Health Service heroes and David Hockney paintings, while at one point in April, the most famous man in the UK was Captain Tom Moore, a war veteran who raised over £30m for the NHS by walking lengths of his garden.
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With movie releases, festivals, tours and filming all cancelled, there was nothing to promote. There were no more premieres or red carpets, no parties or late night chat shows. Coronavirus disrupted the entire means of interaction between celebrities and the public. So for them to reach out and say ‘I understand your pain’ is a bit fanciful.” With so many things in short supply, flaunting ostentatious wealth became a turn-off.īut it wasn’t just about Gadot and pals. They’ve got walls all around them and they’re living in the lap of luxury. you look at these celebrities and they’re all clearly in. That was the government message: that rich and poor alike, we’re all at risk. Professor Chris Rojek, who specialises in cultural sociology at London’s City University explains: “One of the things that the current situation has done is to blow up the idea that we’re all in it together. Normally the public enjoys a celeb-filled social media stunt but these are not normal times.
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